Gill Foundation Rebrand

branding, copywriting, editorial

Gill Foundation, “the nation’s most powerful force for LGBTQ rights” according to Rolling Stone Magazine (6/21/17), undertook a rebrand at a critical time in its history. Having evolved into a nondiscrimination powerhouse by design of founder, Tim Gill (creator of publishing industry-standard software Quark), its public face needed to reflect the growing scope and activist stance of its mission. Working closely with legendary AIDS activist/then Gill Executive Director, Rodger McFarlane, as well as Arthur Korant and Stephanie Blackwood of NYC’s LGBTQ-centric Double Platinum agency, I helped reframe the foundation, writing website and print copy on its past successes and future goals; penning personal statements for Tim and Rodger; and writing a quartet of as-told-to stories on individuals the foundation has aided in the ongoing battle for equality.