Lens

branding, copywriting, graphic design, web design, publishing consultant

I created Lens (thelens.news) — an online daily focused on Evergreen State biz — for the Business Institute of Washington in 2016. I consulted on publishing for several years and oversaw the site’s 2018 redesign (see first clip). That redesign resulted in an almost immediate doubling of readership/monthyl unique views. Following the image (below) of the site’s entire “front page,” a second clip demos the original ’16 site.

graphic design

Lens needed a logo in addition to web ads, biz cards and other graphic chores.